America's #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils. Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. Available in Original and Clean Breeze scents. The Tide clean you love is also available in Tide PODS laundry pacs. * Based on sales, Nielsen laundry detergent category ** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand. 37 fl oz

• America's #1 detergent* (*Based on sales, Nielsen laundry detergent category)
• Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
• Infused with the Original Scent you love
• Cleans deep and smells fresh
• Cleans, freshens, whitens, brightens
• 10x the cleaning power** (**Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand)
• 37 fl oz